Marketing for agricultural and regional businesses
You know your business.
We help you show up online.
Hamlet & Fields is a marketing agency for agricultural and regional businesses across NSW. Strategy, brand, story, content and the systems that carry them.
The gap
Being good at the job and being known for it are two different things.
Most agricultural and regional businesses are excellent at their work. You know your stock, your product, your build, your industry, the yards, the season. You’ve spent years building the knowledge, relationships and reputation behind the business.
The tricky part is showing everyone else.
Because when you’re busy doing the actual work, marketing is often the thing squeezed in around everything else. Someone posts when there’s time. The website gets left alone. Photos sit on someone’s phone. You know you should probably be doing more online, but knowing what to do, where to put it and how often to do it is another job in itself.
And that’s usually the gap.
It’s not that your business doesn’t have anything worth talking about.
Quite the opposite.
You’re answering customer questions. Solving problems. Making decisions. Building things. Producing things. Improving things. Learning from seasons, jobs and years of experience.
You just need to know how to find it, shape it and put it to work.
That’s where we come in.
The Hamlet & Fields Method
Good marketing isn’t one thing. It’s how the pieces work together.
Know what you stand for.
Who are you talking to? What matters to them? What do you want your business to be known for?
Audience · Purpose · Position
Shape how you’re seen.
Bring your brand, message, tone and visual identity together so people recognise and understand.
Brand · Message · Tone
Find what’s worth sharing.
Your best marketing is often already happening. Find the questions, knowledge, people, processes and proof worth talking about.
Stories · Knowledge · Proof
Tell it well.
Turn those stories into useful marketing and put them where your people will actually find them.
Photography · Video · Social · Website · AI and Search · Email
Build something people remember.
Keep showing up consistently. Build recognition, trust and relationships. Then learn from what’s working for your business.
Consistency · Trust · Insights · Results
You don’t have to do everything at once. But it helps to know how it all fits together.
How we can work together
Who we work with
Agriculture, and the businesses and organisations around it.
We work with people who are the expert in their field and need it showing up regularly, on brand to their customers, clients and industry. Some are family businesses. Some are established agricultural companies. Some are the organisations responsible for supporting and educating everyone else.
- Livestock studs and producers
- Agricultural product and service businesses
- Fencing and rural infrastructure
- Saleyards and livestock exchanges
- Rural contractors
- Agricultural manufacturers
- Rural property and professional services
- Agritourism and regional destinations
- Established agricultural companies
- Industry organisations and member bodies
- Councils and regional development organisations
- Local Land Services, government departments and programs
If you run a business in a regional town, you are on this list too. We regularly get out to rural and regional townships to teach marketing to businesses. Whatever the business, our job is to help you take what you know, shape it into a story, and make sure the right people understand why it matters.
Working across agriculture and regional business
Karoo Angus·Westonfence·CTLX·Tablelands Builders·Calabash Waters·Tablelands Rural Agency
AI and your voice
Bring AI into your marketing system. Keep the thinking human.
We help businesses introduce AI into the parts of their marketing where it can genuinely save time; organising ideas, repurposing content, research, planning, naming and sorting files and the other repetitive jobs that can chew through your week.
There are parts we wouldn’t like to see you handing over;
Your voice. Your stories. Your judgement.
AI can help you shape your stories, but it shouldn’t be invent them for you. You know your business, your customers and industry better than anyone. AI doesn’t have that lived experience; you do.
Done well, AI makes your marketing easier to manage without making it sound like everybody else’s.
your business already has a story.
you might just be too close to see it.
The Field Guide Starter is a free introduction to looking at your business through a marketing lens; what you stand for, how you’re seen, what’s worth sharing and where to pay attention first.
A note from a client
“Fee was incredible to work with on our Orange 360 Food Week event ‘Falling for Blayney’. We hired her because she was a tourism operator herself, so she walked onto the shoot already knowing what needed to be captured and why. We’d send her scripts; she’d come back with revisions and additional notes from her operator lens. Every moment, big and small, came to life through her work. We’ve continued with Fee at Destination Central West on tourism videos and ongoing content.”
Nicole Dicker
Industry Development Manager, Destination Central West
About Hamlet & Fields
Hamlet & Fields is a marketing agency specialising in agriculture and regional business. We are based at 217 Howick Street, Bathurst NSW, and we work with clients across regional New South Wales, including Cowra, Young, Gundagai, Holbrook and Albury. Founded by Fiona May, we work with family owned agricultural businesses, established agricultural companies, industry organisations, councils and government programs. Our work covers marketing strategy, brand positioning, content, photography and video, social media, websites, search, email, print, campaigns, education and workshops.
What we do
- Marketing strategy
- Brand positioning and brand story
- Messaging, tone and voice
- Content strategy and production
- Photography and video, including aerial
- Social media
- Websites and digital direction
- Google and search
- Email marketing
- Print and campaigns
- Marketing consulting
- Workshops and education
Who we work with
- Livestock studs and producers
- Agricultural product and service businesses
- Fencing and rural infrastructure
- Saleyards and livestock exchanges
- Rural contractors and manufacturers
- Rural property and professional services
- Agritourism and regional destinations
- Industry organisations and member bodies
- Councils and regional development organisations
- Local Land Services, government departments and programs
Where we work
- Based in Bathurst, Central West NSW
- Working across regional New South Wales
- Central West and Central Tablelands
- Riverina and southern NSW
- On site days for photography, video, workshops and strategy
- Remote delivery for everything else
Hamlet & Fields · Crafting country brand stories
Where would you like to start?
I want to learn
Start with the free Field Guide Starter, or look at what we teach.
I want a plan
Find out where your marketing actually stands and what to do first.
Not sure yet? Call 0439 844 849 or email [email protected]