If someone found you online today, would they see the business you know you are?
You don’t need to be everywhere.
You need to show up in the right places, in a way that reflects how good your business already is.
Hamlet & Fields is a rural and regional marketing agency based in Bathurst, working with agribusiness, agricultural organisations and established regional businesses across the Central West, Riverina, western NSW and country NSW.
How we work
We start with questions.
Before we talk about a website, a campaign, a platform or a piece of content, we want to understand the business. What it sells, who it sells to, what is already working, and where you feel stuck.
Every business is different, even in the same industry, that’s why we ask these questions to find your brands point of difference.
What are you actually trying to achieve?
What does success look like for you?
What’s already working? What’s not?
Who is your customer? Can you describe them?
What does your customer actually need from you?
We’ve run regional businesses ourselves, not just marketed them. That’s where most of these questions come from.
Marketing is bigger than social media.
You still don’t have to do all of it. There are dozens of ways a business can be found, remembered and trusted, and most businesses only need a handful working properly. Here is one example mix, for a business with strong word of mouth, a tired website and a sales team at every touch point.
Catch the people already looking.
Word of mouth is sending people to your website every week. If it doesn’t reflect the business, they leave.
Structure · Copy · Proof
Be found for what you actually do.
Google and AI tools answer the questions your customers ask. Clear, useful pages are what gets you into those answers.
Google · Business Profile · AI search
Do fewer platforms, properly.
Each platform has a different job. Pick the ones your customers actually use and let the rest go.
Facebook · Instagram · LinkedIn · YouTube
Turn conversations into contacts.
The best marketing in agriculture still happens face to face. The work is what happens after the handshake.
Events · Follow-up · Collateral
Keep talking to the people you’ve met.
A database you own beats an audience you rent. One useful email a month is enough.
Newsletter · Database · Nurture
Illustrative only. The mix changes with the business, which is the entire point. The right five beat a scattered twenty, every time.
ways we work with your business.
Who we work with
Agribusiness, and the regional businesses and organisations around it.
We work with people who are good at what they do, and want the way they show up online to match.
- Agribusiness and agricultural companies
- Livestock studs, producers and saleyards
- Rural suppliers, manufacturers and machinery dealers
- Fencing and rural infrastructure
- Rural contractors
- Industry organisations and member networks
- Construction and property
- Professional and allied health services in regional towns
- Agritourism, venues and regional destinations
- Councils and regional development
- Land services, government and industry programs
- Established regional businesses with more than one location
If you run a business in a regional area and want it to look online as good as it is in person, we’re the right people to talk to.
The thinking behind the work. Real businesses, real strategic decisions.
Karoo Angus·Westonfence·CTLX·Tablelands Builders·Calabash Waters·Tablelands Rural Agency
Field Notes
What we’re watching, and what it means for you.
Marketing has changed more in the last two years than the ten before it. Search works differently, social content turns up in Google, and AI tools now answer questions about your business whether you’ve told them anything or not.
We spend time working out what actually matters for a regional business, so you don’t have to.
Search. Social. AI. Websites. Regional marketing.
What does AI know about your business? Facebook, Instagram and LinkedIn do different jobs. Posting more isn’t the answer; distribution is.
Useful, specific, and written for people running businesses rather than for marketers.
A free resource from Hamlet & Fields
Through Their Eyes.
Would you choose your business based on what you find online?
Take twenty minutes to see your business the way a potential customer does. Twelve practical things to look at, from your website and Google listing to what AI tools say about you, before someone even picks up the phone.
You can do all of it yourself. Some businesses will finish it and realise they don’t need us yet. That’s a fine outcome.
A note from a client
“Fee was incredible to work with on our Orange 360 Food Week event ‘Falling for Blayney’. We hired her because she was a tourism operator herself, so she walked onto the shoot already knowing what needed to be captured and why. We’d send her scripts; she’d come back with revisions and additional notes from her operator lens. Every moment, big and small, came to life through her work. We’ve continued with Fee at Destination Central West on tourism videos and ongoing content.”
Nicole Dicker
Industry Development Manager, Destination Central West
About Hamlet & Fields
Hamlet & Fields is a rural and regional marketing agency based in Bathurst, NSW. We work with agribusiness, agricultural organisations and established regional businesses across the Central West, Riverina, western NSW and country NSW. Strategy comes first, then the content, photography, video, websites and social media that carry it. The agency is led by Fee, who has founded businesses in agriculture, building regional businesses of her own.
What we do
- Marketing strategy and positioning
- Digital Visibility Review
- The Regional Edit
- Marketing Partnerships
- Social Media Partnerships
- Commercial photography and video
- Content Suites
- Website strategy and builds
- Google, search and AI discovery
- Email marketing
- Field day and event marketing
- Workshops, speaking and education
Who we work with
- Agribusiness and agricultural companies
- Livestock studs, producers and saleyards
- Rural suppliers, manufacturers and machinery dealers
- Fencing and rural infrastructure
- Industry organisations and member networks
- Construction, property and professional services
- Agritourism, venues and regional destinations
- Established regional businesses with more than one location
- Councils and regional development
- Land services, government and industry programs
Where we work
- Based in Bathurst, Central West NSW
- Working across country NSW
- Central West and Central Tablelands
- Riverina and southern NSW
- Western NSW
- On site for photography, video and workshops; remote for everything else
Hamlet & Fields · Crafting country brand stories
You don’t have to arrive knowing what you need.
I want to get clear
Start with the Digital Visibility Review: where you stand online, what’s working, and what deserves attention next.
I want direction
The Regional Edit: positioning, story, customer journey, and what to do in what order.
I want a marketing team
Talk to us about a Marketing or Social Media Partnership, working alongside the business month to month.
Not sure yet? Call 0439 844 849 or email [email protected]