About Hamlet & Fields
We’ve run regional businesses, not just marketed them.
Hamlet & Fields is a rural and regional marketing agency based in Bathurst, led by Fee, working with agribusiness and regional businesses across the Central West, Riverina, western NSW and country NSW.
You know your business needs to show up online. Working out what that actually means is the harder part. Social media, the website, how the brand looks and sounds, all of it sitting there taking up headspace while you get on with the work that pays.
For some people the sticking point is not knowing where to start. For others it is having plenty of ideas and no time. Either way, the work is solid and getting that across is the bit that stalls. Word of mouth has always worked out here, and nobody wants to feel like they’re big-noting themselves.
The story · A note from Fee, founder and creative director
My career didn’t start in an agency.
It started inside regional businesses: building them, marketing them and finding customers for them without big budgets.
I founded Paddock to Potager and the Toowoomba Farmers’ Market, and later worked in marketing and communications in the agricultural machinery industry, where trust, technical knowledge and reputation carry everything. Those years taught me how producers, customers and regional communities actually work, and how to get people to care about something enough to turn up.
They also showed me the same problem, over and over. Genuinely excellent businesses you would never know were excellent from looking at them online. The knowledge, the stories and the good people were all there. They had just become so normal to the people inside that nobody thought to talk about them. I understood that because I had lived it.
That is what Hamlet & Fields is for. I walk into a business, work out what makes it good, notice what the people inside it have stopped noticing, and work out how to communicate it properly. Strategy first, then whatever needs to be said, shown, photographed, filmed, written or taught.
This is not about changing who you are. It is about showing it properly.
The team
The people behind Hamlet & Fields
There are four of us at Hamlet & Fields, based in Bathurst and working closely across every client and project.
We are small by design. It means you know who is working on your business, and we know yours properly too. I stay close to strategy, creative direction and content, AJ keeps the work moving, Loukia works across marketing and client delivery, and Cacey keeps the business side in order.
For specialist projects, we also bring in people we already know and trust, including Hayley at MISO Studio for website work and additional video support when a production calls for it.
Fee
Founder & Creative Director
My background is a mix of regional business, agriculture, marketing, food, events and education. Before Hamlet & Fields, I founded Paddock to Potager and the Toowoomba Farmers’ Market, and later worked in marketing and communications within agricultural machinery.
These days I lead strategy and creative direction across the agency, work closely with our clients and spend plenty of time behind the camera. Being inside a business, asking questions and seeing the work first-hand is where the best stories start. PS: it is certainly my favourite part.
AJ
Agency & Operations
AJ is my right hand and looks after much of the operational side of Hamlet & Fields. Bathurst born and bred, she’s recently returned to the region after living in Nyngan and is now happily back enjoying rural life just out of town.
She works across client coordination, projects, systems, scheduling and delivery, making sure the ideas and strategy actually make their way out to our clients, with quality and deadlines front of mind.
If you’re working with Hamlet & Fields, there’s a good chance you’ll hear from AJ along the way. She’s across the detail, knows what’s happening and keeps things moving, all with a smile.
Loukia
Marketing Assistant
Loukia is Bathurst born and raised and joined Hamlet & Fields after completing a Bachelor of Business, majoring in Marketing, at Charles Sturt University.
She grew up around family business and has had a taste of running one herself through a small market-based business with a friend, so she understands that marketing looks very different when you’re also the person doing the actual work.
She works across marketing, content, client support and projects. She’s the youngest of us, with a maturity well beyond it, and that turns out to be a very good balance to have on board.
Cacey
Finance & Administration
Cacey looks after the financial administration behind Hamlet & Fields.
Clients may not deal with Cac very often, but she’s an important part of keeping the business running properly behind the scenes, and making sure the practical side stays as organised as the creative side.
How we work
Good marketing makes a business easier to understand.
Algorithms change. People don’t.
Our clients already know their businesses. Our job is to help them work out how to show that to everyone else.
We start with questions, not a package. What are you actually trying to achieve? What does success look like? What’s already working? Where are people getting stuck? Two businesses in the same industry rarely need the same marketing, and we’d rather find out what yours needs than sell you what we sold the last one.
We think marketing is bigger than social media, and that you don’t have to do all of it. Website, search, email, photography, video, field days, print, word of mouth, the people who already recommend you. The job is finding the handful that fit your business and doing them well enough to matter.
And we think agricultural and regional businesses are usually sitting on their best marketing without realising it. The knowledge, the decisions, the people, the process, the everyday work. What feels ordinary from the inside is very often the thing that makes sense of it from the outside. Good marketing makes a business easier to understand, find, trust and remember. It is built over seasons, not weeks.
Who we work with
Agribusiness and agricultural companies. Livestock studs, producers and saleyards. Rural suppliers, manufacturers and machinery dealers. Fencing and rural infrastructure. Industry organisations and member networks. Construction, property and professional services in regional towns. Agritourism, venues and destinations. The common thread is regional, not agricultural, and every one of them is a business that’s better than its website suggests.
Off the clock
Between the hamlet and the fields.
Most mornings start with two coffees and a walk with my dachshunds. I breed them, so there is no shortage of puppy cuddles.
The work moves between the hamlet, where the thinking, content and brand work happens, and the fields, capturing real work on farm. I am drawn to people who care deeply about what they do and want to do it well.
Most afternoons I am the taxi between home and rugby training, which is a bit of country kid life I hope my boys carry with them. I used to live on the land, and I will be back there one day.
Helping regional businesses tell their story honestly, whether they are on the land or in a local town, is work none of us take lightly.
Where we work
Based in Bathurst, Central West NSW. Working across the Central West and Central Tablelands, the Riverina and southern NSW, western NSW and country NSW more broadly. On site for photography, video, workshops and the conversations that matter; remote for everything that doesn’t need us in the room.
Let’s talk
Looking for a marketing partner who can help your business show up clearly? Start with a 20-minute call. No pressure and no pitch, just a proper conversation about where the business is and what would help it move, and achieve your goals.