Rooted in the Land, Focused on Telling Rural and Regional Stories That Inspire

Off a pastured pork farm in Toowoomba, QLD, ‘Paddock to Potager’, Fee bred heritage Wessex Saddleback pigs, selling labelled ethical pork direct to the consumer. As the founder of a successful agritourism venture renowned for its farmhouse experience, Fee worked with a menagerie of farm animals to give a glimpse of authentic on-farm life. Passionate about handing down skills and knowledge of farm life, she hosted on-farm tours and open days that attracted widespread attention, drawing up to 4800 attendees through the gates on one occasion. What set Fee apart was not only her hands-on approach but her ability to tell the story of her farm with authenticity, connecting with her audience on a personal level and building trust. Together with an interactive on-farm café and market garden, Fee became an industry thought leader and a go-to voice for those looking to start their own small-scale farms. Her storytelling expertise and unique vision garnered attention from television, radio, podcasts, magazines, and regular features in the local newspaper.

Fee also founded and directed the Toowoomba Farmers’ Market brand which grew into not only a morning market, but to twilight events too. These included food demos, long lunches, farm open days, and farm tours. Plus, collaborated with local talent, producers, and TV personalities such as Hayden Quinn and Costa Georgiadis. Fee’s team together educated and changed mindsets surrounding local food produce and growers. You’ll still see the Toowoomba Farmers’ Market running today, under the Windmills next to Cobb and Co in Toowoomba, QLD. To further develop her passion of Agriculture, business and connection, it only felt natural to pivot into a rural and regional marketing agency.

Now a solo parent, Fee has embraced a new chapter, pivoting her focus to helping businesses in rural and regional Australia elevate their presence through photography, videography, and social media management. With a passion for practicing authentic storytelling, Fee brings a fresh perspective to businesses, drawing from her rich experience in Agri-tourism and creative entrepreneurship. In 2025, Fee is expanding her horizons with a renewed emphasis on wedding photography, capturing the beauty of country weddings, and offering stunning country prints that celebrate the rural lifestyle. Additionally, Fee is dedicated to fostering resilience and balance in business, running workshops that empower entrepreneurs with tools for self-care and sustainable success. Her journey is a testament to resilience, creativity, and the power of sharing one’s story to inspire others.

“The diversity of the regional and rural sector inspires me to learn more and tell authentic stories—whether through meaningful words or visual storytelling. Each story offers a unique connection to the people and places that define these communities. By embracing the process and letting go of expected outcomes, I’ve found that everything unfolds naturally and meaningfully in its own time, purposefully.”

Fiona May