Work with us · Plan
Work out what you actually need, before you spend on it.
Most businesses do not have a marketing problem so much as a clarity problem. Too many options, no obvious order, and a nagging sense that some of it is money down the drain. This is where we sort that out, together, and you end up with a plan you could hand to anyone.
The hardest question is which thing to do first
Should the website come before the photos. Is social media even worth it for this business. Do we need a brand or do we need a plan. Is the thing we are already doing working, and how would we know.
These are not silly questions. They are the right questions, and almost nobody gets a straight answer to them because most of the people answering are selling one particular thing.
We are not trying to sell you the next step before we understand the business. Sometimes the honest answer is that you need less than you thought.
Two ways to get clear
One tells you where you stand. One works out what to do about it.
Online Growth Audit
See your business as your customer sees it.
A strategic assessment of how your business currently presents and performs online; from your website and search presence, to social media, content, positioning and message.
We look at what’s working, what’s getting in the way, where the gaps are and where your effort is best spent next.
What we look at
Website and online presence. Search and visibility. Social media and content. Positioning and message. Gaps, opportunities, practical priorities and recommendations
Good if you want an independent view of where things stand before deciding what to change, invest in or tackle next.
The Regional Edit
Get clear. Get everything aligned. And learn how to keep it that way.
The Regional Edit goes further. It’s a hands-on working engagement where we look at your business as a whole, where you’re going, who you need to reach, how you’re currently showing up and what needs to change.
We work through your business goals and ideal customers, where those people are and how to get in front of them. Then we look at your brand, message and every place someone comes across your business; online and offline.
Does it all look, sound and feel like the same business? Does it represent where the business is going? If not, we edit, refresh or create what’s needed.
What we work through together
Business goals and direction. Ideal customers and how to reach them. Positioning and message. Brand and visual consistency. Website, social media and other customer touchpoints. Content and marketing priorities. What needs refreshing, creating or removing.
We also help you set up practical AI systems for the repeatable parts of your marketing and business, while keeping your own knowledge, tone of voice and judgement at the centre of it.
And importantly, we teach you how to manage what we’ve built. The aim isn’t to make you dependent on Hamlet & Fields. It’s to give you a clearer business, practical systems and the confidence to keep it moving.
Good if you know your marketing needs more than a few tweaks, but you want to understand it and manage more of it yourself.
Sometimes, a clear direction is all you need.
You might already have someone in the business looking after your marketing. You might want to manage it yourself. Or you might simply need some experienced eyes on what you’re doing before deciding what comes next.
That’s where PLAN fits.
We help you work out where your business stands, who you’re trying to reach, what needs attention and where your time and money will be best spent.
Then you have something useful to work from; whether you take it forward yourself, with your team, or decide you’d like us alongside you.
how we work
We look at the whole picture.
Good marketing doesn’t start with deciding what to post. It starts with understanding the business, who you want to reach and what you want to be known for. That’s why we work through five areas:
01 KNOW
What you stand for. Your business goals, ideal customers, where to find them, your position in the market and what makes you worth choosing.
02 SHAPE
How you are seen. Your message, tone, branding and every touchpoint where someone comes across your business. Does it all look and sound like you?
03 FIND
What you’ve got to say. The people, knowledge, questions, processes, stories and results already sitting inside your business.
04 TELL
Telling it well. What to say, where to say it and which format will do the story justice.
05 BUILD
The systems, consistency and practical tools; including AI where it genuinely helps, that can make your marketing easier to manage and keep going, consistently.
Want us to keep going with you?
For some businesses, the plan gives them exactly what they need to take the marketing forward themselves. For others, it makes clear what needs to happen, but they need the time, skills or people to actually make it happen consistently.
That’s where PARTNER comes in.
We work alongside your business to put the thinking into practice; from content and social media to campaigns, photography and ongoing marketing.
Start with a clear picture of where you are.
The Online Growth Audit looks at how your business is showing up now; what’s working, what’s being missed and where the opportunities are. You’ll come away knowing what needs attention, what can wait, and where your time and marketing is best spent.