What we do
We get to know the business first. What it does, who it is for, and what it should be known for. Nobody can write usefully about a business they have not spent time in.
We find what is worth sharing. The work, the people, the process, the seasons, the questions customers keep asking. Most businesses have far more material than they think.
We plan it. So there is a reason behind what goes up, rather than a scramble on a Sunday night.
We make it. Words, photography and video, produced to a consistent standard.
We publish and look after it. Posting, replies, messages, mentions, and keeping profiles current.
We review it. What worked, what did not, and what we are doing differently. We agree what success looks like before we start, and it is almost never followers.